A branding video that tripled the value – How we helped Yne build its brand and attract talent
Yne is a consulting company in Oslo with expertise in development and technology. They combine strong professional competence with a playful and inclusive culture.
Brand building with impact
Yne is a growing consulting company within technology and IT, and wanted a new branding video to showcase their growth – both with new employees and newly renovated offices. The goal was to strengthen the employer profile, highlight everyday life in the company, and build a warmer and more relational digital brand.
The challenge: How to maximize one production?
The client initially wanted one brand film. But with needs for both video marketing, recruitment, and customer communication, we challenged them: How can we create more impact and multiple purposes – with one production? Yne wanted to combine the professional with the social. Show both expertise, personality, and unity. And above all: To reach the right audience – both customers and candidates.
The solution: Smart content production and strategic storytelling
We planned a comprehensive video strategy with a focus on maximizing value from each shoot:
- Branding video highlighting culture and joy at work
- Customer video filmed on-site – perfect for use in sales and advertising
- Recruitment video with real clips from the professional day and work environment
- 10 short interviews with employees – tailored for Instagram and LinkedIn
Through our method for efficient content production, we created a flexible video bank that can be used across channels and purposes – without extra costs.
Conclusion: A branding video that delivered much more
Yne wanted one film – but got content for all channels. By thinking smart and strategic about video content production, we helped them build brand, visibility, and trust.
This shows how a well-executed branding video can be a key to both growth and positioning.
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