Ovun (formerly PartnerPlast) – From high costs to scalable digital growth
Ovun (formerly PartnerPlast) is a leading player offering smart products and customized solutions to the offshore & subsea industry, aquaculture & marine market, as well as the seismic industry.
From High Cost to Scalable Digital Growth
Ovun had significant international potential but lacked a structure that supported profitable digital scaling.
Our mandate was to strengthen the digital presence and establish a foundation that connects visibility, user experience, and conversion. Through a holistic approach to web and marketing, we took ownership of building a growth model across markets.
This laid the groundwork for better efficiency, increased conversion, and further international expansion.
From Isolated Measures to a Structured Growth Model
The work began by identifying where value was lost in the customer journey – from first click to conversion. Instead of optimizing individual channels in isolation, we built a structure that connects the entire value chain.
- clear role distribution between channels and measures
- prioritization based on impact and profitability
- structure for continuous testing and learning
- focus on measures that actually drive conversion
An important part of the work was to identify what creates value – and prioritize away what does not. This provided a better basis for decision-making and made it possible to scale what actually worked.
From Structure to Improved User Experience
As part of the implementation, the website was developed to support both user needs and commercial impact.
- updated design and clearer structure for better navigation
- development of a digital product catalog that makes it easier to explore products
- facilitation for direct price inquiries
- improved data foundation and tracking
This was crucial to ensure that the traffic generated actually converted – and did not just create visits.
Data-Driven Advertising with a Focus on Profitability
In parallel with website improvements, advertising was restructured to provide better control, higher relevance, and lower costs.
- clear campaign structure based on goals and intent
- continuous testing of messages and target audiences
- optimization of the interaction between ads and landing pages
- ongoing adjustments based on actual results
The focus was not only to increase traffic but to ensure that the right traffic was converted into valuable inquiries.
Results and Impact
Through the right structure, prioritization, and continuous optimization, a solution was created that delivers measurable impact.
- significant reduction in cost per conversion (from ~3000 NOK to ~240 NOK)
- increased volume of relevant inquiries
- improved lead quality and better sales foundation
- effective marketing scaling across 68 markets
- full overview through tracking and integration with CRM
This gave Ovun a better basis for decision-making and more efficient handling of incoming leads.
With an updated digital platform and a structure for further optimization, the foundation is laid for continued growth and international scaling.