Event film for Jaguar Land Rover Norway
Jaguar Norway offers cars that combine luxury, performance, and advanced technology – with a clear electric future in sight. The brand represents British elegance and sporty driving pleasure, focusing on sustainability through electrification of the model range. Jaguar is a premium choice for those who want both power and character – on Norwegian roads.
The Assignment
Jaguar and the event agency Korridor approached us with a request to create a video from each of the six events they were to hold in the summer of 2022. The videos were not to be marketed but used as organic material by the dealers. Additionally, they wanted 20 photos, both “general” ones without recognizable people (which are more durable), but also photos that capture the good atmosphere during the event. With both the videos and the photos, they wanted to showcase the beautiful and exclusive aspects of the events and make the viewer want to participate.
Approach
After a couple of digital meetings where we discussed the style and special requests for content, we began more detailed planning of the cinematic aspects. Before and during the events, we maintained continuous dialogue with the event planner to have good control over the event. We captured the atmosphere well while the participants enjoyed the event. Jaguar and Korridor had the opportunity to provide feedback on the videos between each event so that we could make adjustments if needed for the next one. We experienced a lot of trust regarding the cinematic solutions.
Strategy
These videos were created as organic content for the dealers in each city, meaning they were not to be advertised. Jaguar received the videos in 16:9 and 4:5 formats so they would fit seamlessly on social media. Additionally, the videos are a maximum of 1 minute long to avoid being too lengthy for publishing on the various platforms. The videos started with an eye-catching shot and the text “Jaguar Summer Experience” plus the name of both the city and the dealer.