Advertisement for Johaug, Active Brands
From concept to campaign-ready – video success with Johaug®
Active Brands and Johaug® wanted to produce three videos – one for each color in their new clothing collection – to be marketed on Instagram and other social media. During the process, we proposed an additional idea in the same visual style, which the client immediately wanted to realize. What started as three films became four – all designed to elevate the brand visually and strategically.
Smart planning. Strong production.
Approach
The videos were to reflect the concept STRONG IS FEMININE, and it was important for Johaug® to convey both strength and style. After creative workshops with the team, we took responsibility for detailed planning and production.
We emphasized dynamic transitions and a raw, energetic style – perfect for an active audience. Three films were produced in one intensive shooting day at a crossfit center, while the fourth was shot at a new location within two hours. Thanks to thorough preparation, we were able to deliver high quality in a short time – with full control at every stage.
Result: Four commercials. One powerful campaign.
Johaug® is left with four highly professional videos that build the brand and promote the collection in an authentic and engaging way. The videos delivered high organic reach and were used in paid campaigns with very good results. The project demonstrates how strategic video production combined with effective execution provides maximum visibility and value – quickly and targeted.
Ready to strengthen your brand with video?
At Mediabooster, we help you develop and produce campaign films that engage – tailored for social media and your target audiences.
👉 Contact us today – let us elevate your next campaign