Advertisement for BAMA – Ingredients with quality and character
The BAMA Group is Norway’s leading supplier of fruit, vegetables, and fresh food products, with a strong focus on sustainability, health, and quality. Through six business areas – including grocery retail, large kitchens, and industry – BAMA delivers a wide range of products to both the Norwegian and international markets.
BAMA chose video to elevate the brand and the value of raw materials
BAMA Large Kitchens wanted to engage viewers with videos that convey an important message: High-quality raw materials are worth the investment. The goal was to combine professional insight with a light and playful tone while reaching professional chefs and decision-makers in the food service industry.
With support from the advertising agency Hyper and the efforts of BAMA’s own raw material expert, we were commissioned to develop a series of short and visual videos – focusing on shellfish and crustaceans, specifically razor clams, scallops, Norway lobsters, and lobster.
Maximum visibility. Short format. Big impact.
To balance the informative and the entertaining, we proposed a visual style inspired by TikTok and Reels:
- Hooks at the start of each video – capturing attention immediately
- Live subtitles and simple icons – to reinforce the message and keep the energy up
- Varied editing rhythm and framing – to ensure visual dynamism and high retention
The main videos were delivered in two versions (one about shellfish, one about crustaceans) up to 60 seconds – perfect for organic publishing. These were further cut down into four 15-second versions, ideal for Instagram and TikTok.
A collaboration that left us wanting more
Good communication and a final result we are proud of
The entire project was characterized by close collaboration and a smooth process between BAMA, Hyper, and us at Mediabooster.
All parties were involved and engaged, and the good communication throughout allowed us to deliver the videos efficiently, with high quality, and in line with the client’s vision.
We are proud of the result – both in terms of content and visuals – and happy to have contributed to strengthening BAMA’s digital visibility in a competitive industry.
Ready to elevate your brand with engaging video content?
BAMA chose to communicate quality and knowledge through visually strong videos, and the results speak for themselves. Whether you want to build credibility, increase reach on social media, or make complex content more accessible:
We help you create advertising that truly engages.